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Blog
12.21.17 By: Johnathan Schwarz
What is brand perception and how can you measure it?
Yahoo was sold to Verizon this year for $4.48 billion. It was tragic. Yahoo founders Jerry Yang and David Filo created the company 1994 with a vision of a “globally…
11.27.17 By: Johnathan Schwarz
How can data storytelling breathe life back to your brand?
Bitcoins are more trustworthy than retail banks. According to the most recent study of Landor Pulse, confidence among retail banks such as Wells Fargo, are steadily declining. With a 23…
11.08.17 By: Johnathan Schwarz
Branding fundamentals for SMEs
Strong brands don’t just happen by accident. Despite this, only 53 percent of companies say they have a brand building strategy. The struggle is further exuberated by advertising and marketing…
11.01.17 By: Johnathan Schwarz
How micro-moments can create a powerful brand message
The Me Generation – this is how experts describe consumers today. Our customers demand more focus on their uniqueness and individuality. They want to share their stories and excitements, share…
07.10.17 By: DVG
Big bang vs Iterative business analysis, which one is right for you?
Business analysis is the process of identifying problems, business needs and, consequently, recommending viable solutions to meet them. Part of this is the elicitation, documentation, and management of stakeholder requirements…
06.08.17 By: DVG
The quickest way to keep 38% of your website visitors
A website’s composition and layout will make or break your user engagement metrics. In fact, a recent study conducted by Adobe said that 38 percent of customers will stop engaging…
06.01.17 By: DVG
How to design an e-commerce website from scratch
Designing an ecommerce website requires a well crafted architecture that incorporates not only the best practices in UI and UX development but also the psychology behind site interaction such as…
06.01.17 By: DVG
4 steps to design habit forming websites guaranteed to increase user engagement
There is a formula to create habit forming websites. When implemented correctly, it can soar-up user engagement better than mainstream digital marketing strategies. Otherwise known as the Hook Model, developed…
