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12.21.17 By: Johnathan Schwarz
What is a branding consultant and why you should hire one?
Noisy – this is how Steve Jobs described the world. If Apple hasn’t changed their business branding, they would have never beaten Microsoft. What did Steve do differently? How did…
12.21.17 By: Johnathan Schwarz
What is brand perception and how can you measure it?
Yahoo was sold to Verizon this year for $4.48 billion. It was tragic. Yahoo founders Jerry Yang and David Filo created the company 1994 with a vision of a “globally…
11.27.17 By: Johnathan Schwarz
How can data storytelling breathe life back to your brand?
Bitcoins are more trustworthy than retail banks. According to the most recent study of Landor Pulse, confidence among retail banks such as Wells Fargo, are steadily declining. With a 23…
11.08.17 By: Johnathan Schwarz
Branding fundamentals for SMEs
Strong brands don’t just happen by accident. Despite this, only 53 percent of companies say they have a brand building strategy. The struggle is further exuberated by advertising and marketing…
11.01.17 By: Johnathan Schwarz
How micro-moments can create a powerful brand message
The Me Generation – this is how experts describe consumers today. Our customers demand more focus on their uniqueness and individuality. They want to share their stories and excitements, share…
06.01.17 By: DVG
How to design an e-commerce website from scratch
Designing an ecommerce website requires a well crafted architecture that incorporates not only the best practices in UI and UX development but also the psychology behind site interaction such as…
05.13.17 By: DVG
How design thinking could save your dying website
Design thinking is all about being human. The methodology focuses on three essential aspects: empathy and human centeredness, ideation, prototyping and experimentation. When done correctly, it helps businesses effectively manage…
05.02.17 By: DVG
Signs that your registration form is due for redesign
Web registration forms can make or break lead generation strategies and sales. Expedia for example, lost $12 million by adding an extra field to their sign-up form that confuses customers…
